DAY 1 – Foundation
From zero to hero with your first video
In this session you will be taught:
- 2 key factors from zero to hero on YouTube
- Discover the types of videos businesses you should be making and the 3 simple steps to making them
- How you can bring results with your awesome videos
- Your focus to overcome your fear of making YouTube videos
- Mistakes are God send to your videos
David Walsh
Chief Video Geek, David Walsh Online
9:00 am ET
A proven method to increase engagement on your videos
In this session you will be taught:
- 7 Different ways to boost your YouTube Channel engagement (or general videos)
- How to plan Your video marketing strategy
- Your first step to YouTube journey: Improving Title and Thumbnails
- The first 15 seconds of your video, get them hooked!
- How to start your engagement right after you made them watch your video
- Serve people well and earn trust and influence while boosting your engagement and building a community around your brand
Tim Schmoyer
Founder, Video Creators
10:00 am ET
Essential equipment and overcoming video phobia
In this session you will be taught:
- Learn about the two types of videos according to Lou Bortone
- See the right tools and equipment you should prepare to get started with video creation
- Learn how you can overcome video phobia
- Find out how you can find you sweet spot with video creation
- Learn some of the easy video editing software that are perfect for beginners
Lou Bortone
CEO, Lou Bortone Video Marketing
11:00 am ET
How to leverage video to become an influencer
In this session you will be taught:
- Basic 3 things you should always remember to become successful on YouTube
- 2o ways to getting views for your videos even when you’re starting out
- Techniques to building an audience through your video platform
- 3 secrets to beating the growing competition on YouTube
- The time to post videos on Facebook to build your authority and audience
Benji Travis
Expert, Video Influencers
12:00 pm ET
Sales boosting tips using video for your product launch or event
In this session you will be taught:
- Find out how you can build a successful event planning business
- The 2 most popular types of videos for events
- Implement a daily structure of producing your video content, plus the 2 key ways to come up with quality video content
- Get expert tips on how you can boost sales prior to your event
- Learn the 5-step formula for an effective live event vlogging
Ray Higdon
CEO, Ray Higdon
2:00 pm ET
A smart marketing method for your videos
In this session you will be taught:
- Find out the key steps to getting started with video marketing
- Observe competitor behaviors to grow your audience and build your brand
- The four ways to increasing your video content views
- Use surveys with videos in order to drive email signups
- Online tools one must use for deploying effective videos
Alex Wain
Founder, So Good Media
3:00 pm ET
Optimize your videos for search and discovery
In this session you will be taught:
- Get organic videos through custom video thumbnails
- How you can discover what people what people want to view on YouTube
- The tools you should use to finding the right keyword phrases for your video title
- Dynamics of YouTube Video Discoverability Optimization
- Major 3 ways that people will want to watch your videos across various social media platform
Jeremy Vest
CEO, Vidpow
4:00 pm ET
Tools to make your videos awesome on social media
In this session you will be taught:
- “Return on Investment mentality” when making videos
- Create videos by using images and text with Animoto
- Use Creative Commons photos for a video with Adobe Spark
- How you can easily create whiteboard animation videos with VideoScribe
- The things you need to ask yourself first before you use the 3 inexpensive video making tools
Krista Neher
CEO, Boot Camp Digital
5:00 pm ET
DAY 2 – Creation
From video script to lead in 5 steps: How Vimeo does video marketing
In this session you will be taught:
- Check out the 5 Stages of Vimeo’s Video Marketing Process
- Find out which among the 3 Types of Videos you should be making according to your marketing funnel goals
- The 3 Important Factors that help you decide which type of video you must use
- The right way to marketing your videos for views and shares
- See some examples of effective CTA’s according to the type of video
Anjali Sud
Creator Platform at Vimeo
9:00 am ET
5 part video script framework to success
In this session you will be taught:
- Get an expert’s perspective at why businesses and brands are spending more money today on demo or explainer videos
- The 6 benefits of an effective explainer video for brands and businesses
- Miguel’s Script Framework for a memorable 2-minute explainer video
- Detailed examples of well-written and badly written scripts
- The 5 major issues when writing a video script
Miguel Hernandez
Founder, Grumo Media
10:00 am ET
How to create high converting videos using customer FAQ’s
In this session you will be taught:
- Find out how you can get started on an FAQ video for YouTube easily
- Learn the best video recording tools in the market today
- Get expert tips on how you should record your first videos
- Learn which resources to use to learn how to edit your videos
- Find out why a video transcript is very important for your website and your YouTube video description
Kevin Jordan
Consultant, Redpoint Marketing Consultants
11:00 am ET
Creating and profiting from a high ticket sales video
In this session you will be taught:
- Learn about how you should appear on camera in a way that’s believable to your audience
- First two steps to implement on leveraging videos even when you have just started
- 10 tips for an effective high ticket sales video
- Expert tips on how to pitch in what you are selling without sounding desperate
- The right time to expose your engaged audience with your high ticket offers
Justin Teoh
Video Marketer, Nice Guy Marketing
12:00 pm ET
How to create a great testimonial video
In this session you will be taught:
- The dont’s in making testimonial videos, as well as the steps in making them great
- 2 secrets to making an interviewee excited to provide an authentic testimony
- List of sample questions to use for the testimonial videos
- See the basic techniques as well as the tools in recording testimonial videos
- Insider tips on what keywords you should be using
Alex Jamieson
Marketing Consultant, VCM Interactive
2:00 pm ET
Driving qualified leads with interactive video surveys
In this session you will be taught:
- Find out the the 5 Types of Interactive Videos and the marketing goal that comes with each one
- Learn why clear and concise questions allow you to qualify your leads
- The 5 questions you need to ask yourself before you start making interactive videos
- Learn the brilliant ways you can insert your marketing strategies with your interactive videos
- Expert tips on why calls to action may be included throughout the entire interactive video
Summer Felix
Co-Founder, The Draw Shop
3:00 pm ET
Videos for every step of your funnel
In this session you will be taught:
- Learn what your objectives should be when building a video funnel
- Find out the one key thing you must achieve when making video funnel
- Look into the 5 ways to take your audience into the video funnel
- Get the detailed steps on how to create a sales opportunity for your video funnel
- Understand the top 3 metrics you must be looking at for a successful video funnel
Ian Whitlow
Client Strategy, Explainify
4:00 pm ET
Video SEO checklist to impact your rankings and discoverability
In this session you will be taught:
- Learn about the kind of perspective you must have on YouTube to build your discoverability
- Expert tips on how to put videos on your channel that can be easily discovered on YouTube Search
- The dynamics of a searchable video by writing a great title, description, and keyword phrase
- Stand out on YouTube with a unique and distinguishable thumbnail
- Learn the steps to strategic video tagging for getting additional views
Roberto Blake
Marketer, Roberto Blake
5:00 pm ET
DAY 3 – Marketing
How to grow loyal brand evangelists using video
In this session you will be taught:
- Learn the first steps to creating a loyal brand evangelist
- The 7 easy steps you can do to make a direct contact with your audience
- The 4 Things People are Looking for on YouTube that will inspire your content building strategies
- The 4 Types of YouTube Videos that Help You Meet People Online
- Get to know the 5 Easy Steps to Preparing for your Videos
Luria Petrucci
CEO, Geeks University
9:00 am ET
How to repurpose one video across multiple channels
In this session you will be taught:
- Find out the several ways to repurpose your video content and getting mileage out of them without putting in more time
- Maximize a video’s return on investment by presenting your information through various social media channels
- Track the value and reach of your videos through a URL shortener
- Repurpose your content through a new audience outside your network
- Develop a checklist for your video creation process
Christian Karasiewicz
CEO, Social Chefs™
10:00 am ET
Creating and reposting your video content
In this session you will be taught:
- Learn the easy steps to creating tutorial videos
- Find out how you can measure the results of your videos
- Understand how to decide on which platforms you should post your videos
- Insider tips on posting and re-sharing your video content
- Get your video up and successful on the first week, and why post-engagement matters
Kelly Wonderlin
Video Marketer, Kelly Wonderlin
11:00 am ET
Repurpose an existing viral video to explode your traffic
In this session you will be taught:
- Get a step-by-step guide on how to get started with repurposing popular videos for your social media channels
- The professional way to approach the owners of the original videos you want to share
- The 5 Steps to increasing your Facebook reach
- Paul’s 4 best tips to the frequency of sharing viral videos according to the nature of your business
- Track the audience reach of your videos
Paul Warren
Founder & CEO, Insiteful
12:00 pm ET
Methodology for cost effective (and free) YouTube advertising
In this session you will be taught:
- Get a better understanding about TrueView Ads for Adwords Advertisers
- Learn the 4 Types of TrueView Ads, how they appear on YouTube, and which ones you should be using
- Find out the 3 Key Steps to having the Right Focus on YouTube Ads
- Learn about 3-Step Method to Making Effective Video Ads That Won’t Get You Wrong
- Get expert tips on how you can provide a value-added call to action to your viewers
Tom Breeze
YouTube Ad Expert, Viewability
2:00 pm ET
How to optimize your YouTube video advertising
In this session you will be taught:
- Learn the 3-step formula for creating YouTube video ads that turn viewers into customers
- See the 6 proven ways to making a strong call to action for YouTube video ads
- Find out how you can monitor video ad metrics
- Learn how you can make videos that encourage more leads and opt-ins
- The highly recommended video ad durations and how you should include a strong CTA
Jake Larsen
Founder, Video Power Marketing
3:00 pm ET
Gmail Video ads: The secret targeting method
In this session you will be taught:
- Learn the basics on getting started with Gmail Video Ad Campaigns
- Understand why having the right keyword list helps you with right targeting
- Learn the steps to building ad groups and how you can exclude unprofitable audiences
- Get a step-by-step guided tour to building your video ad using Gmail Single Promotion Template
- Find out the secret to creating a video ad that results to high CTAs and conversion
Jace Vernon
Founder, Ydraw and Yinc
4:00 pm ET
Best ways to improve your Facebook Video Ads
In this session you will be taught:
- Find out why working on proper sales funnels is necessary when running Facebook video ads
- Learn how you should target your audience into two different groups
- 3 various ways to create videos, plus the first type of value-added video content you should be making
- The right way of creating descriptions and captions on your video ads
- Learn where you should have your videos posted, Newsfeed or Right Column Ads?
Aaron Zakowski
FB Ads Expert, Zammo Digital Marketing
5:00 pm ET
DAY 4 – Sales
How to increase audience retention and get your videos shared
In this session you will be taught:
- Find out the 3 values your videos must possess to achieve high audience retention
- Learn the 8 steps that make the process of creating videos effective
- Find out the right purposes for making a high engaging video
- Check out the simple, quick formula to creating a high engaging video
- Learn how you can make a call to action that touches the audience
Derral Eves
Video Strategist, Creatus
9:00 am ET
The key ingredients that make an online video worth sharing
In this session you will be taught:
- The first steps in getting started with video marketing for home business entrepreneurs
- Basic do’s and don’ts of video marketing
- Key factors that make organically successful videos
- 3 keys to massive success with video marketing
- 2 key actions you should be doing that will make your videos worth sharing
Bob Heilig
Virtual Upline, Bob Heilig Media
10:00 am ET
4 pillars of truly effective video marketing
In this session you will be taught:
- Learn how to get started by understanding the 4 Pillars of Video Marketing
- 8 Most Common Goals of Businesses and Brands for doing Video Marketing
- 8 Most Effective Video Content according to a survey
- 3 Video Content Funnels, their goals, and how their performances are measured
- Six-Step Guide to Maximizing your Video Strategy
Matt Ballek
Video Marketing Consultant, VIDISEO
11:00 am ET
Types of call to actions for video marketing success
In this session you will be taught:
- Learn why only one call to action is necessary for one video
- Find out the direct and indirect approaches to asking people to buy something
- Expert tips on how to work with the 7 most common calls to action
- How engagement affects the reach and views of your videos
- 4 ways to expressing your call to action
David Murdico
Creative Director, Supercool Creative Agency
12:00 pm ET
Rapid email list building strategy for your videos
In this session you will be taught:
- Find out the click through and conversion rates video provides to your marketing strategy
- 3 main goals of video for your marketing plan
- Two steps involved in building your email list
- Glimpse of two of the most effective formats for your call to action
- Create a sequence strategy or content plan for delivering your call to action
Tracy Timberlake
Video Marketing Strategist, Successinista
2:00 pm ET
How to maximize your Chalk Talk video results
In this session you will be taught:
- Learn why it isn’t necessary to put videos in just one particular format
- 9 different ways to create value-added video content
- Several processes on how to maximize your video through various social platforms
- Chalk Talk videos work well even when you have a low budget
- 5 key strategies on how to make Chalk Talk videos work for building engagement
Doug Kessler
Creative Director, Velocity
3:00 pm ET
Consistent visual storytelling to effective videos
In this session you will be taught:
- Get started with video content creation
- Build your Video Content Model
- 4 things you need to do to become a serious video content creator
- Expert tips to setting up your tools to video content creation
- Ways you can monitor your video content’s metrics
Jesse Chard
Director, Ritual Media
4:00 pm ET
How to make more sales by using a video bridge page
In this session you will be taught:
- Get conversions for your home business by using a bridge page
- Step-by-step procedure for doing video marketing on Facebook
- How to create a welcome video to reassure your audience they are on the right page
- Expert tips for bringing your audience from the bridging page to your sales video
- 4-step formula to effective Facebook video marketing for a home business
Mark Harbert
Video Marketing Trainer, Harbert Marketing
5:00 pm ET
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